Launch Your Fashion Label

From a first sketch to a tech pack a factory will actually accept. Sourcing, sampling, grading, pricing and the first 100 units.

Curriculum

1. 01Finding your point of view before your first stitch
2. 02Reading fabric: weight, drape, hand and cost
3. 03Draping vs. flat pattern — when to use each
4. 04Building a tech pack your factory can read
5. 05Sourcing mills and vetting sample rooms
6. 06Costing, margin and your real retail price
7. 07Sampling, fit sessions and grading a size run
8. 08Your first drop: production run, packaging, launch

Materials guide

What Elena actually keeps in the studio — and what to skip on your first trip to the supply store.

• Half-scale dress form

  Cheaper to learn on than full scale

  $180

• Muslin, 10 yards

  Medium weight for first toiles

  $42

• Tailor's shears + snips

  Fabric only — never paper

  $65

• Pattern paper & notcher

  Dot-and-cross paper is worth it

  $34